Lulu Cohen is a media, marketing and event visionary with expertise in campaign development and original content creation. Her company, Lulu Cohen Media has been changing the parameters of marketing, branding and PR for over 20 years. She began her career in music and entertainment at Atlantic Records in 1998 and went on to head up EOne Entertainment's (MNRK Music Group) media department.

In 2014 she launched Rogue Arena, a cannabis collective steeped in cannabis culture and advocacy. She partnered with Weedmaps and NORML in 2015 and recreated and produced Afroman’s original 2001 Grammy-nominated song, “Because I Got High." The new video raised awareness for cannabis legalization and has accumulated over 15 million views, garnering massive media attention.

Lulu Cohen is also a published cannabis journalist and influencer. She has written stories for Cannabis & Tech Today, Weedmaps, Yahoo!, Benzinga, Cannabis Tech, Marijuana Venture and more.