Second Line on the Hudson
Note: The Other is the media sponsor of this show. When Louis Armstrong stepped onto the platform at Chicago’s Illinois Central Station around midnight on July 8, 1922, he had...
Peter Shafran launched The Other Magazine in 2024 with a clear mission: bring Wine Enthusiast-level sophistication to cannabis culture. It's working. The Other now reaches 9,500+ newsletter subscribers (averaging 40% open rates) and distributes to nearly every licensed dispensary across NYC, the Hudson Valley, and Long Island.
With New York's legal cannabis market surpassing $2 billion in sales, The Other is positioned as the region's definitive premium cannabis lifestyle authority—bridging mainstream audiences with authentic cannabis culture through print, digital, events, and strategic partnerships.
Peter's background producing concerts and festivals in the Hudson Valley taught him that community-driven experiences and authentic partnerships beat transactional relationships every time. That philosophy drives everything The Other does—from advertiser collaborations to content strategy to event programming.
The opportunity ahead is massive. Peter is actively expanding The Other's platform, building new revenue streams, and establishing the magazine as THE gateway for mainstream businesses entering the cannabis space.
Note: The Other is the media sponsor of this show. When Louis Armstrong stepped onto the platform at Chicago’s Illinois Central Station around midnight on July 8, 1922, he had...
My wife took a bite of a Persian cucumber and said, “Oh, this is really good.” That was the Farm to People one. Then I tried it. An explosion of...
April 20, 2022. The On The Revel crew is loaded into a Sprinter van, headed to a Styles P show, when Matt Kachmar walks up with his pitch already built....
More than 15 years ago, Billy Procida walked into William Derella's Manhattan music management office with Lil' Kim, hoping to secure a deal. Derella declined to sign her, not for...
Following the success of last year’s massive Launch Party, we set out to deliver a fresh experience for our readers, partners, and the industry as a whole. Far from a...
Walk into the Canna Planet flagship store in Middletown, and the goal announces itself before anyone says a word. Budtenders work the floor with iPads. A bud bar lets you...
4x20: Quick Hits, a four-film cannabis anthology executive produced by Kimmel, dropped on Hulu Monday, April 20. Each film clocks 20 minutes. Each takes a different corner of cannabis history....
Right now, as you read this, millions of striped bass are streaming up the Hudson River to spawn. Some weigh up to 70 pounds. The river you cross every morning...
Free Dead in the Park Returns to Central Park’s Naumburg Bandshell May 12: Stella Blue’s Band Honors Bob Weir and Raises Funds for Riverkeeper
How Lulu Tsui and On The Revel Built the Trade Show New York Cannabis Can’t Live Without
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