Peter Shafran

Peter Shafran

Peter Shafran launched The Other Magazine in 2024 with a clear mission: bring Wine Enthusiast-level sophistication to cannabis culture. It's working. The Other now reaches 9,500+ newsletter subscribers (averaging 40% open rates) and distributes to nearly every licensed dispensary across NYC, the Hudson Valley, and Long Island.

With New York's legal cannabis market surpassing $2 billion in sales, The Other is positioned as the region's definitive premium cannabis lifestyle authority—bridging mainstream audiences with authentic cannabis culture through print, digital, events, and strategic partnerships.
Peter's background producing concerts and festivals in the Hudson Valley taught him that community-driven experiences and authentic partnerships beat transactional relationships every time. That philosophy drives everything The Other does—from advertiser collaborations to content strategy to event programming.

The opportunity ahead is massive. Peter is actively expanding The Other's platform, building new revenue streams, and establishing the magazine as THE gateway for mainstream businesses entering the cannabis space.

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