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Tokin’ Female: Women, Weed and the War on Prohibition

The Path to Legalization: Overcoming Stigmas

Lulu CohenbyLulu Cohen
May 21, 2025
in Cannabis Advocacy, New Releases
Reading Time: 2 mins read

Sabrina Fendrick’s new Memoir, Tokin’ Female Chronicles her Turbulent Rise in the New Legal Cannabis Landscape        

A groundbreaking and honest new book, Tokin’ Female: Women, Weed and the War on Prohibition reveals the captivating true story of Sabrina Fendrick. She also focuses on the women who carved out their own space within the male-dominated marijuana legalization movement. 

Tokin’ Female offers a small window into a crucial but often overlooked perspective on women who dared to challenge the status quo. Their contributions added to some of the most significant progress in marijuana law reform history. 

Set against the backdrop of the late 2000s, as state and federal cannabis laws collided with a changing America, Tokin’ Female reveals secrets behind the nation’s oldest pot lobby—and the movement—during a transformative era in marijuana law reform history. 

The book is a raw, unfiltered memoir that chronicles Fendrick’s journey from a global childhood to working for NORML (National Organization for the Reform of Marijuana Laws), and establishing the NORML Women’s Alliance (NWA)—the first nationwide initiative dedicated to mobilizing women in support of cannabis legalization. 

In an era marked by entrenched stigma and limited platforms for women’s voices within cannabis activism- the cultural reckoning of #MeToo was still years away—the NWA shattered outdated stereotypes and mobilized a powerful, international grassroots army of women. 

Fendrick’s fight to ensure women’s inclusion was far from simple or scandal-free. Tokin’ Female offers an intimate look at the unexpected and complex battles she faced, which ultimately lead to her own struggle to maintain control of the organization she built. 

Tokin’ Female illuminates the power of grassroots organizing, the importance of female leadership in shaping social movements, and the unwavering determination required to dismantle deeply entrenched systems of oppression. With unflinching honesty, Ms. Fendrick reveals the personal sacrifices, the emotional toll, and the unwavering passion that fueled her fight to bring women into the cannabis movement. 

 

Tags: Cannabis ReformNew BookOvercoming Stigmas in CannabisSabrina FendrickThe Path to Cannabis LegalizationTokin' FemaleWomenWomen and the War on Prohibition
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Lulu Cohen

Lulu Cohen

Lulu Cohen is a media, marketing and event visionary with expertise in campaign development and original content creation. Her company, Lulu Cohen Media has been changing the parameters of marketing, branding and PR for over 20 years. She began her career in music and entertainment at Atlantic Records in 1998 and went on to head up EOne Entertainment's (MNRK Music Group) media department. In 2014 she launched Rogue Arena, a cannabis collective steeped in cannabis culture and advocacy. She partnered with Weedmaps and NORML in 2015 and recreated and produced Afroman’s original 2001 Grammy-nominated song, “Because I Got High." The new video raised awareness for cannabis legalization and has accumulated over 15 million views, garnering massive media attention. Lulu Cohen is also a published cannabis journalist and influencer. She has written stories for Cannabis & Tech Today, Weedmaps, Yahoo!, Benzinga, Cannabis Tech, Marijuana Venture and more.

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