The Party That Does Business

Revelry. The word means unrestrained celebration—showing up, connecting, doing something real. On May 13th in Hudson, New York, that’s exactly what’s on the calendar.

On The Revel’s Revelry Buyers’ Club returns upstate for its fourth Hudson installment, bringing together licensed dispensary buyers, craft cannabis operators, brands, processors, growers, and industry professionals for the most important trade show on New York’s spring calendar. This year carries extra weight: On The Revel is celebrating its 10th anniversary, a milestone that—given how many players haven’t survived the New York market—means something.

If you’re in this industry, you already know the moment we’re in. New OCM leadership. Market saturation. Federal uncertainty. Brands fighting for survival. Operators trying to figure out what the next chapter looks like. This is exactly why getting in a room together—a real room, not a Zoom call—matters more right now than it has in years.

What It Is

Revelry Buyers’ Club is a curated trade show, but that description undersells it. The event is designed—literally, by two people with decades of UX experience—around every persona walking through the door: exhibitors, sponsors, wholesale buyers, retail dispensary buyers, delivery-service buyers, and micro-business operators. Every touchpoint, from check-in to the after-party, is mapped and intentional.

On The Revel co-founders Lulu Tsui and Jacobi Holland call it a “possibility incubator.” That’s not marketing speak. People have signed distribution deals at Revelry. Found investors. Met business partners. Landed new employers. “We even have a couple of love stories,” Lulu told us. The vibe, she says, is like a party—“because that’s when people do their best connecting.”

And New York’s cannabis industry runs on connection. Not email. Not LinkedIn. A handshake. A look across a table. Out-of-state brands learn this fast: you can have a five-year Zoom relationship with a New York store owner, but they’re not placing the order until you walk in and shake their hand. Revelry is where that happens at scale.

What’s New This Year

The 2026 season debuts a dedicated Micro Business Program—a structured track for New York’s craft cannabis operators who have, until now, been the least supported segment of the market. Small growers, emerging processors, boutique brands launching from scratch: they’re getting a real seat at the table this year, not just a spot on a waiting list.

On The Revel has spent the past year conducting direct discovery sessions with micro-business operators to understand where they actually are—some are growing flower for a single genetics partner, some are wholesale buying and building a brand, and some haven’t broken ground yet. The program is built around where operators actually are, not where the industry assumes they should be.

The buyer vetting process, meanwhile, remains rigorous. If you’re coming as a buyer, you’re vetted as a decision-maker. Exhibitors know exactly who they’re talking to. That’s the difference between a trade show and a networking event with a floor plan.

Why Hudson

Hudson is a deliberate choice. Getting upstate growers and processors into Manhattan is expensive, logistically brutal, and often impractical. Coming to them—or close enough—removes a real barrier. The city has a walkable, concentrated energy that makes the whole day feel different from a convention center in a Manhattan basement. After-parties are five minutes away. The whole scene breathes.

The second 2026 date—September 18 at Pier 36 in Manhattan—will bring the show back to the city. But May 13th in Hudson is where the upstate cannabis community gets its moment.