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THE OTHER LAUNCH:
CELEBRATE WITH US!

We're thrilled to announce The Other Launch Party, our official launch celebration! Join us on May 28th for an exciting evening as we mark this significant milestone in our journey with friends, partners, and supporters.

Peter ShafranbyPeter Shafran
April 28, 2025
in Featured
Reading Time: 2 mins read

The Other Magazine Launch Party

The Other Launch Party is our official celebration marking the debut of the first premium cannabis lifestyle magazine serving NYC and the Hudson Valley. Though our first issue premiered six months ago and our third edition—Spring 2025—just arrived, we're finally throwing the launch party this remarkable publication deserves. Join us for an evening of industry networking, insights from market leaders, and a proper New York celebration at one of the city's most distinctive venues.

When we introduced The Other last year, we set out to document the unique cannabis ecosystem spanning from the Hudson Valley's cultivation heartland to the innovative retail landscape of New York City. Our quarterly print magazine, continuously updated website, and weekly newsletter now reaches cannabis enthusiasts and industry insiders throughout the region, connecting upstate growers with downtown retailers and everyone in between.

Join Us May 28th at Harbor NYC Rooftop

GENERAL RSVP

What to Expect

The Other Launch Party promises to be the celebration of the year. Attendees will enjoy:

– Vibrant atmosphere in a stylish downtown venue

Sponsoring Partner

– Networking opportunities with industry professionals and innovators

– Our signature cocktail created specially for this occasion

– Interactive experiences showcasing what makes our brand unique

– Music and entertainment to keep the energy high all evening

Why Attend The Other Launch?

This isn't just a party—it's your chance to be part of something groundbreaking from the beginning. As we embark on this exciting new chapter, we want to celebrate with the community that has supported us along the way and connect with those who share our vision for the future.

The evening will feature highly spirited vibes, photo opportunities, and memorable moments that reflect our brand's personality and values.

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Peter Shafran

Peter Shafran

Peter Shafran launched The Other Magazine in 2024 with a clear mission: bring Wine Enthusiast-level sophistication to cannabis culture. It's working. The Other now reaches 9,500+ newsletter subscribers (averaging 40% open rates) and distributes to nearly every licensed dispensary across NYC, the Hudson Valley, and Long Island. With New York's legal cannabis market surpassing $2 billion in sales, The Other is positioned as the region's definitive premium cannabis lifestyle authority—bridging mainstream audiences with authentic cannabis culture through print, digital, events, and strategic partnerships. Peter's background producing concerts and festivals in the Hudson Valley taught him that community-driven experiences and authentic partnerships beat transactional relationships every time. That philosophy drives everything The Other does—from advertiser collaborations to content strategy to event programming. The opportunity ahead is massive. Peter is actively expanding The Other's platform, building new revenue streams, and establishing the magazine as THE gateway for mainstream businesses entering the cannabis space.

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  • Thank you all for coming out and celebrating with us!⁠
⁠
We could not have done this without you and your support!⁠
⁠
You can check out our photo gallery from the event now at https://theothermagazines.com/gallery/⁠
⁠
We appreciate you all so much!
  • Fab 5 Freddy told us everybody is fly, & changed history ⁠
along with the culture that shaped who he is.⁠
⁠
Growing up in a household that sat at the forefront of cannabis,⁠
revolutionary change, & the New York jazz scene primed Freddy⁠
to blaze his trail in the world of entertainment & become an advocate for social equity.⁠
⁠
With a passion that led to the creation of Blondie
  • Enter the retrofuture rock ’n’ roll universe of Starfox and the Fleet. 🚀🎸 ⁠
⁠
What began as one artist balancing science, psychedelics, fashion, dance, and a love of psychedelic rock has evolved into an intergalactic world where glam rock, sci-fi, theater, cabaret, and immersive performance collide. ⁠
⁠
Inspired by Bowie, Queen, Gaga, Barbarella, Rocky Horror, video games, and radical self-expression, Starfox creates more than concerts—each show invites the audience to become part of the story.⁠
⁠
We sat down with Starfox to talk about transforming from @lady.zeppelin into a full-fledged rock star, turning hard times into songs, building the Fleet, embracing the feral power of rock ’n’ roll, and the persistence (and occasional delusion) it takes to make an alternate reality real. 👽⚡️🌈⁠
⁠
Young fleetlings, prepare for liftoff. Follow along on their journey @starfoxandthefleet⁠
  • Join us in celebrating Bud Of The Valley as we honor Dominique Robinson.⁠
⁠
Her journey in cannabis started with a desire to help heal a loved one, & she has continued to bring that same love & care into every aspect of budtending.⁠
⁠
Hear about her thoughts and values on cannabis, along with her experience working at Matawanna Dispensary.⁠
⁠
Read more at the link in bio
  • Our CEO @ranchguerra is an avid NYC nightlife enthusiast, here are his 10 New York City DJs to watch, with a choice mix to check out for each. Read via the link in bio! 

Follow them all to catch a set from them before the Summer ends!

@omermil__ 
@djpeternapoli 
@laurenflax 
@analog_soul_ 
@nemahan_______ 
@ksenyeah 
@eliescobarnyc 
@simon_heyliger 
@ameliaholt 
@oba.flip
  • More from @bestingrass.io_ NY last night! ✨💃🏽🎩🏆

#bestingrass
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