Picture this: You’re spreading what looks like the world’s finest chocolate-hazelnut spread on your morning toast, but instead of a sugar crash two hours later, you’re settling into the kind of euphoric, stress-melting high that makes your biggest problems feel like distant memories. Welcome to the Cannatela revolution, where Old World craftsmanship meets New World cannabis innovation.
In an edibles market saturated with gummies that taste like medicine and chocolates that compromise quality for potency, four partners have created something entirely different: a cannabis-infused hazelnut-cocoa spread that would make Italian grandmothers proud, while delivering a cannabis experience that’s redefining what premium edibles can be.
The Italian Connection: When Fashion Meets Cannabis
The Cannatela origin story reads like a cross between a food-and-wine magazine feature and a cannabis industry case study. Mark Weinberg, the brand’s sales director, spent decades in fashion and fine food importing, working with colleagues who bring North America’s finest Italian cheeses, sauces, and olive oils across the Atlantic.
When these food industry veterans learned about Weinberg’s cannabis venture—Joke ‘n Toke, a high-potency pre-roll brand—they saw an opportunity to bridge two worlds that had never properly met: authentic Italian artisanal food and premium American cannabis.
“Initially, they wanted to explore infusing olive oil, tomato sauce, or even pasta,” explains co-founder Lou Agresta (Luigi). “But when we explained the market challenges, they opened their Italian factory catalogs. That’s when chocolate-hazelnut spreads leaped off the page.”
The Hunt for Perfection
What followed was something straight out of a culinary adventure film. Partner Alfonso flew to Italy, scouring the countryside for the perfect chocolate-hazelnut spread—one with minimal palm oil, maximum flavor, and the kind of quality that Europeans demand from their premium foods.
The winning spread wasn’t just good; it was revelatory. Taste tests confirmed what the partners suspected: American cannabis consumers deserved better than settling for substandard chocolate simply because it carried THC.
“Why shouldn’t cannabis consumers get one of the finest chocolate-hazelnut spreads in the world AND utterly premium cannabis—all in one delicious mouthful?” Agresta asks. “They should. They deserve the best without being charged an arm and a leg.”
The Science of Synergy
Here’s where Cannatela transcends typical edibles territory. The partnership between chocolate and cannabis isn’t just delicious—it’s scientifically enhanced. Chocolate contains anandamide, a compound that works synergistically with THC to create what consumers describe as faster onset, stronger effects, and longer duration compared to traditional edibles.
Each jar contains 100mg THC plus 300mg total cannabinoids (including CBD and CBG), divided into 10 precise servings. The included medical-grade dosing spoon features both full-dose and microdose ends, allowing users to customize their experience with precision.
“Luigi calls it the ‘I’m in such a good mood I no longer care what’s on the news’ kind of high,” the team explains. “The CBG wipes away stress and anxiety, CBD helps with pain and relaxation, and UrbanXtracts’ THC distillate uplifts even as it focuses.”
Manufacturing Mastery
Bringing Cannatela to market required solving challenges that stumped even experienced manufacturers. After screening eleven potential partners, the team selected UrbanXtracts in Warwick, NY, coincidentally, just as the company was closing its doors to new clients.
The infusion process demanded specialized equipment sourced from Turkey and Cleveland, plus consultation with chocolate-making specialists from Switzerland and the Netherlands. Even testing proved problematic, as chocolate compounds can interfere with standard cannabis potency analysis, requiring specialized lab partnerships.
The Spreadable Revolution
Since launching in April, Cannatela has reached over 120+ dispensaries across New York, with multi-state expansion talks underway with major cannabis operators. UrbanXtracts has designated it their flagship chocolate brand, with production capacity to meet growing demand.
The versatility factor can’t be overstated. Beyond toast, users report success with ice cream, French toast, crepes, strawberries, and even direct spoonfuls for the bold. The taste remains identical whether medicated or not—a rare achievement in cannabis edibles.
What’s Next: Flavor Frontiers
The team isn’t stopping with their signature hazelnut-cocoa blend. Coming attractions include pistachio, tiramisu, chocolate peanut butter swirl, and mocha varieties, with potential debuts at industry events like Revelry.
“We’re looking at the future of cannabis edibles,” Weinberg notes. “Premium ingredients, precise dosing, incredible taste, and enhanced effects. This is what happens when you refuse to compromise.”
The Bottom Line
Cannatela represents something larger than a single product—it’s a statement about what cannabis consumers deserve. In a market often defined by “good enough,” four partners decided “exceptional” was the only acceptable standard.
Whether you’re a cannabis connoisseur seeking elevated experiences or someone tired of choosing between taste and potency, Cannatela offers a third option: having it all, one perfectly dosed tablespoon at a time.
Cannatela is available at licensed dispensaries throughout New York. For retailer inquiries, contact Mark Weinberg at (516) 503-1530 or mark@greensellers.biz.
Try Cannatela Responsibly: This product contains cannabis and is intended for adults 21+. Effects may vary. Start with small amounts and wait for full effects before consuming more. Keep out of reach of children and pets.
