Entrepreneurship is a dream for many but a reality for few.
Allison Krongard, the co-founder of the feminine lifestyle brand Her Highness, is making her second go-round as an accomplished entrepreneur—this time in the cannabis industry—and she’s putting women first.
Krongard's entrepreneurial journey began in the children's space with WallCandy Arts, a company specializing in peel-and-stick decor akin to Colorforms but for walls. After successfully establishing WallCandy Arts, Krongard decided to sell the company and continue in a leadership role until she could transition out. However, the transition wasn't smooth sailing. The new owners' rejection of her ideas left her feeling disheartened and adrift. It was during this turbulent period that Krongard turned to cannabis for solace.
As an advocate for cannabis and a lifelong lover of the plant, Krongard recognized its therapeutic potential in coping with life's challenges.
The legalization of recreational cannabis in New York further fueled her passion for destigmatizing the plant and promoting its benefits, particularly among women. She noticed a prevalent trend of women turning to substances such as Xanax and alcohol for relief and sought to offer a natural alternative.
Teaming up with her partner, Laura Eisman, Krongard embarked on a new venture: Her Highness. Their mission was clear—to create cannabis products specifically tailored to women, addressing not only their aesthetic preferences but also their wellness needs. The result is a meticulously curated collection that combines elegance with functionality.
Crafting the Collection: Products Tailored to Female Pleasure
At the heart of Her Highness lies a collection meticulously curated to cater to female pleasure and sophistication. From gold grinders and marble rolling trays to red-lip ashtrays, each product is catered to female pleasure and sophistication. Their infused pre-rolls—aptly named Giggle Puffs, Stoner Puffs, and Sleepy Puffs—include cannabis strains that promote relaxation and enjoyment.
Another standout product is their arousal oil, formulated with THC, CBD, and extracts of a South American flower known for its sensual properties, further testifying to Her Highness's commitment to redefining cannabis consumption for women.
When entertaining, Krongard likes to serve cannabis in a crystal Waterford cookie jar and roll joints on a Her Highness marble rolling tray. Instead of bringing alcohol to a dinner party, she will gift a Get Lit Kit gift box from Her Highness.
"Every product is designed from the inside out for female pleasure, and if you love weed and you are an elegant woman, you don't want the Rick and Morty rolling tray." Allison Krongard.
The Impact of Cannabis on Breast Cancer
For Krongard, cannabis became more than just a recreational indulgence when she faced a breast cancer diagnosis. Instead of relying solely on traditional medications, she turned to cannabis to alleviate her symptoms and improve her quality of life during treatment. Her journey inspired her to become an outspoken advocate for medical cannabis, particularly for patients facing serious illnesses like cancer.
"I went through hell with breast cancer and came out on the other side, and now I can help lift women by spreading the word. This company is about helping women feel good. My journey as a human being has been to use my resources to help women somehow." Allison Krongard.
Redefining Parenthood with Cannabis
In addition to its medicinal benefits, Krongard sees cannabis as a catalyst for redefining parenthood. She challenges the stigma surrounding cannabis use among parents, advocating for a more open conversation about its role in modern parenting. By sharing her own experiences, she hopes to empower other parents to embrace cannabis as a tool for relaxation and connection with their children.
"My husband didn't think smoking cannabis was cute, but I was running a company and raising two children and found relief in cannabis." Allison Krongard.
Krongard believes cannabis parenting is better than alcohol parenting as a way to take the stress out of the hectic life of raising children because she finds she's more willing to relax and be in the moment with her children.
Empowering Female Entrepreneurs: Authenticity and Emotional Resonance
Entrepreneurship can be rewarding but challenging for women looking to balance a career and motherhood. Krongard believes the key to a successful business is to figure out an authentic voice for your brand that resonates with your target customer.
"At Her Highness, we are selling more than a plant; we're selling a feeling you get when you open a box of our pre-rolls; how the slim gold box opens, and when you pull out the pre-roll, you're like, oh my God, they thought of everything." Allison Krongard.
In a world that often associates cannabis with stereotypes and stigma, Her Highness stands as a beacon for change. Through education, advocacy, and elegant product offerings, Krongard and Eisman pioneer a new era of cannabis culture that celebrates femininity, wellness, and the joy of shared experiences.
